Demand Media throws five domains into private auction ring, but three are against competitors who won’t participate.
Demand Media subsidiary United TLD has committed five of its applied-for top level domains to the first private domain auctions to be handled by Peter Cramton.
The five domains are .fishing, .green, .mom, .rip, and .wow.
Donuts recently committed 63 domains to the same auction.
In order for an auction to take place, all applicants for the string must participate. Three of the domains United TLD committed are in contention sets with applicants who have already said they won’t participate.
Top Level Domain Holdings has applied for .fishing and .green. Uniregistry applied for .mom. Both companies have stated they won’t participate in private domain auctions due to concerns about anti-trust rules.
[Update: see note below regarding Top Level Domain Holdings, which may participate afterall.]