GoDaddy.com has replaced Danica Patrick with a real small business customer.
For most of last five years, GoDaddy girl Danica Patrick has graced the GoDaddy.com home page. Over the past few months GoDaddy has tried a couple different approaches, as you can see at Screenshots.com.
Today there’s a new home page design with another “girl”, but she’s not a celebrity spokesperson. She’s a real small business customer.
Sindy Alexandra, a stay at home mom and photographer, has taken over the home page. The page promotes GoDaddy’s updated web site builder, which the company hopes is a key starting point for small business customers. There’s a link to a video that explains how Alexandra used GoDaddy’s web site building tools to get online.
As the company tries to make itself the starting point for small and medium businesses, I wouldn’t be surprised if we see more profiles like this on the home page.
Of course, if it turns out Danica pulls better than Sindy, then expect Danica to make a return soon.
(Hat tip: James)
Ms Domainer says
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Perhaps GoDaddy is slowly pulling away from the sexpot image.
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philipjames says
Its just a natural progression for GoDaddy and no reflection on Danica. GoDaddy is now targeting small business owners… and in case anyone doubts Danica’s drawing power…. well, when she won pole for Daytona 500 and that week leading into the race…
“Patrick had 971 million impressions on Twitter in the eight days spanning when she became the first woman to capture a Sprint Cup pole position to the first to lead the Daytona 500.
By comparison, the 2012 Daytona 500 pole winner, Carl Edwards, had 15 million impressions during the same timeframe last year, and Patrick had 19 million in the two months entering her Daytona 500 debut last season.”
Danica does not have to be on the GoDaddy page anymore to get attention.
James says
Thanks for the hat tip, Andrew. BTW, I have a custom search set up for the keywords “Domain Name” in my Google News. Right now you have the top 4 search results and 5 of the top 6 (broken by some formidable competition from Forbes). Good Work! Should impress any sponsors, I would think.
Nic says
As someone who has been a critic of GoDaddy’s tacky and unsophisticated (and annoyingly successful) marketing strategy (girls and cars), I should say: I approve of this greatly. Nothing wrong with finding good looking and interesting customers, and positioning the brand as “small business”.
Campaign at “gomommy.com” would also be good.
Larry Tucker says
Patrick, or I’m out of here..
DNhow says
Godaddy responds to the ever changing western family structure. More single mothers and working women who dream of running their own business. USA is changing fast. Kudos to Godaddy for adapting their marketing strategy. Honestly, I miss Danica!
Ted says
Boy how things change quick – go there now and there’s some farmers market on the front page and click on Find Your Domain and Danica’s back.
You do realize Danica wins because she is probably 50 pounds lighter than any of the other drivers. That’s her secret – given equally skilled racecar drivers, the lighter one always has the advantage.