GoDaddy.com has replaced Danica Patrick with a real small business customer.
For most of last five years, GoDaddy girl Danica Patrick has graced the GoDaddy.com home page. Over the past few months GoDaddy has tried a couple different approaches, as you can see at Screenshots.com.
Today there’s a new home page design with another “girl”, but she’s not a celebrity spokesperson. She’s a real small business customer.
Sindy Alexandra, a stay at home mom and photographer, has taken over the home page. The page promotes GoDaddy’s updated web site builder, which the company hopes is a key starting point for small business customers. There’s a link to a video that explains how Alexandra used GoDaddy’s web site building tools to get online.
As the company tries to make itself the starting point for small and medium businesses, I wouldn’t be surprised if we see more profiles like this on the home page.
Of course, if it turns out Danica pulls better than Sindy, then expect Danica to make a return soon.
(Hat tip: James)