Name Ninja to provide wide variety of domain name services including domain portfolio management, domain acquisition, and new TLD strategy.Former Tucows executive Bill Sweetman formally unveiled his domain name consulting shop today.
Name Ninja will offer services to three core groups: startups, entrepreneurs and marketers; individual and corporate domain name owners; and new gTLD registries and operators.
Sweetman was most recently a vice president at domain name registrar Tucows as well as General Manager of the company’s YummyNames division. In that role he managed the company’s domain portfolio including aftermarket sales and domain parking, a $10 million annual business.
He plans to use the knowledge he gained at Tucows and previous domain name experience to provide a number of services.
Startups can engage Name Ninja for help acquiring a domain name and social media handles.
Individual domain holders and corporate domain owners can get help protecting their domains from UDRPs, coming up with a corporate domain strategy, managing their portfolio (something Sweetman knows a lot about from his time at Tucows), and rescuing expired domains.
The company will also help negotiate a domain sale on behalf of a seller when they receive a purchase inquiry, but Name Ninja will not act as a seller’s broker.“To avoid any conflict of interest with our clients and partners, Name Ninja will not be proactively selling or brokering the sale of domain names,” said Sweetman. “We mainly work as buyer brokers (a.k.a. buyer agents), which means we represent the buyer in the transaction, not the seller. Our priority is to get our client the domain they want for the best possible price.”
Of course, no domain consulting business these days would be complete without new top level domain services. Sweetman believes his time at Tucows gives him unique insight on the rollout of top level domains.
“I’ve had the privilege of witnessing the entire launch and re-launch cycle of several TLDs from the perspective of a major registrar,” he said. “The new gTLDs will live or die based on distribution, and getting the right deals with the right registrars will be the key to distribution success.
“I also have a solid grasp of the domain ecosystem and its many components,” he said. “And while I don’t profess to know everyone in the industry, I am pretty well connected and can get my clients a meeting with just about anyone.”
Typical Name Ninja projects will bill at four or five figures depending on the scope and nature of activity.
Sweetman will be at next week’s T.R.A.F.F.I.C. conference in Las Vegas to promote Name Ninja’s services.