…and half believe they’ve lost business as a result.
.Co released some new research this morning regarding small businesses and domain names.
The research was carried out by Wakefield Research and asked questions about domain names to companies with 100 or fewer employees. Here are some of the interesting take-aways:
– 45% of small business owners don’t have a website or blog for their company. (That spells opportunity, my friends.)
– 49% of those with a site or blog are not completely satisfied with their domain name
– 55% of the small businesses with a site or blog believe they have lost business as a result of not getting their first choice of domain
– 52% would change their domain name if they had the opportunity to
– 63% of small business owners fail to consider the top level domain when selecting a second level domain
– 29% of small business owners says they don’t know what a “domain extension” is, and about 2 in 5 of those that say they know are actually incorrect. (If they asked about “top level domains”, I assume the number that would know what they are would be much lower.)
– 63% fail to consider the length when choosing a domain
– 57% said choosing a domain for their business was harder than naming their baby
Here’s the results presentation.