In another sign of rebranding, The GoDaddy.com Bowl is now the GoDaddy Bowl.
GoDaddy is in the process of rebranding from GoDaddy.com to simply GoDaddy.
With the change, the football game formerly known as the GoDaddy.com Bowl will be called merely the GoDaddy Bowl next year, reports AL.com.
GoDaddy announced plans to change its brand to a group of new top level domain applicants in March. The company will drop the .com from its branding over the coming year and has applied for a trademark for the new logo sans .com. As of right now the logo on its web site still includes .com. Also as part of the rebrand, I’ve noticed that the company is referring to itself as GoDaddy instead of Go Daddy (with a space).
The domain registrar has sponsored the bowl, played in Mobile, Alabama, since 2011. Prior to GoDaddy’s sponsorship it was known as the GMAC Bowl. The game features teams from the Mid-American and Sun Belt conferences.