Vietnam sees rapid IDN registration growth.
There were 887,000 .vn internationalized domain names registered as of the end of March, Dot VN, Inc. disclosed this month.
Dot VN, Inc. markets Vietnam’s .vn namespace in an agreement with Vietnamese Internet Network Information Center.
Some (or perhaps most) of the success with IDNs is because Dot VN convinced VNNIC not to charge registration fees for IDN domains.
Dot VN provides free web site creation tools to owners of the IDNs. Over 30,700 sites used the tools as of the end of March, and the company projects to hit 53,000 sites by the end of the year.
The company plans to monetize the IDN domains using the web site creator by adding advertising to the sites, including ads from Google. The company projects it will earn $120,000 from the ads by the end of the year.
The company uses Google and Yahoo ads on its Info.vn site and now generates about $20,000 a month from the site.
All told, Dot VN hopes to generate $1.6 million in cash flows in 2014 to service its debt. That debt is high; it’s projected to reach $8.7 million in 2015.
If they make the domain name cheep, in the long run more people would register them, thus the domain name will maybe pick up.