As I predicted, News Corp announces 21st Century Fox.
News Corp today announced that its entertainment business will be called 21st Century Fox.
Over the weekend I was willing to bet money that 21st Century Fox was in the works.
My suspicions started on April 10 when 20th Century Fox registered a number of domain names including 22ndCenturyFox.com, 23rdCenturyFox.com, etc.
Just a defensive branding play?
Perhaps, but then over the weekend I noticed that the company registered a large number of domains related to 21st Century Fox. These types of domains would not have been registered unless something was afoot.
20th Century Fox (or shall I say 21st) registered a lot of key domains. But it’s missing a biggie: 21stCenturyFox.com, which is registered to a South Carolina man.