Company announced new video game system but hasn’t yet secured key domain name.
Sony gave the first glimpse of the capabilities of its forthcoming PlayStation 4 yesterday.
You’ll find plenty of information about it at Playstation4.com, but that’s not an official site.
The domain name is owned by Poise Media Inc., which forwards the domain to its PSXextreme.com web site.
Sony owns Playstation.com, Playstation2.com, and Playstation3.com. It’s only a matter of time before it goes after the Playstation4.com domain name.
The company is pretty much guaranteed to win the domain name if it files a UDRP complaint. The big question is why it didn’t do so ahead of the announcement.
Sony likewise owns PS3.com but not PS4.com. PS4.com is owned by a company that’s using it as “PriceSearch4.com”.
If Sony keeps up its Playstation # naming strategy, it’s going to fight a constant domain name battle. All domains Playstation5.com through Playstation13.com (with the exception of Playstation10.com) are registered by squatters. Apple has a similar problem with iPad domain names.