.Co happy with Super Bowl ad results.
Last night was the third Super Bowl ad .co has run in conjunction with Go Daddy (or should I say GoDaddy.co).
I reached out to .Co Internet founder Juan Diego Calle to ask how it went:
“Sweet! Much better for “our” brand than all of the previous ads.”
This commercial was very different than the previous GoDaddy.co commercials. The commercial itself was actually about registering domains instead of strip teases. It was the first .co commercial produced by ad agency Deutsch instead of Go Daddy’s internal team.
The commercial was great, although I was curious how it would play for .co since the commercial could have been used for any top level domain.
Apparently it went well. Next year will we see “new” top level domains marketing in the Super Bowl?