L’Oreal paid $2 million for domain in 2010.
I was digging through some SEC filings today when I came across some prices on domain name sales.
The sales all involve what is now known as General Cannabis, Inc. (Correction: it changed its name again to SearchCore.) The three big domains were at one time part of the Communicate.com/LiveCurrent fiasco.
First, I reported in 2010 that Makeup.com had sold for seven figures to L’Oreal. A March 2011 filing verifies that the domain name sold for $2 million. The sale included Makeup.com and some other associated domain names, but you can bet the primary item was Makeup.com. (L’Oreal has since applied for the .makeup top level domain.)
Second, an exhibit to a document filed yesterday shows the details of the purchase of Karate.com and Rodeo.com. It appears a sales agreement for the two domains was amended in October. The original deal was for $500,000 in a seller financed transaction. The new deal is still $500,000, with most of it due over 18 months starting this June.
The seller of the domains is David Jeffs of Communicate.com fame and his company Domain Holdings, Inc (not to be confused with the Domain Holdings in Florida).
Finally, here are some other domain sales disclosed in the SEC filings include:
manufacturedhome.com and manufacturedhouse.com for $50,000
manufacturedhomes.com for $130,000
modularhomes.com for $140,000 in a deal sign January 25. The company paid $50,000 up front and the balance will be paid over 12 months.
Elliot Silver says
Excellent work Andrew! Had been wondering what happened to Karate.com after following it during the LIVC days. While the site launch which didn’t seem to gain traction with users, at least they got a good price in the package with Rodeo.com.
Joseph Peterson says
So did they sell those to themselves again ?