Israeli model is also a .me fan.
Israeli model Bar Refaeli will star alongside Danica Patrick in one of Go Daddy’s Super Bowl Commercials this year, the company announced today.
A press release from the company doesn’t mention a connection Refaeli has to Go Daddy: she’s a .me user. Go Daddy is a partner in the registry that runs .me.
In 2011 Refaeli teamed up with former model Dudi Balsar to launch under.me, a line of underwear sold online. (That’s where the photo on the right comes from.)
(Michael Berkens owns Underme.com, which forwards to Under.me. I’ll reach out to him and ask why.)
Refaeli took the top spot on the Maxim Hot 100 list for 2012.
The Super Bowl Commercial, titled “Perfect Match”, will be Rafaeli’s first Super Bowl ad appearance.
This will be Go Daddy’s ninth consecutive Super Bowl. Its controversial early Super Bowl commercials are largely credited with putting it on the mainstream map.
.Co will also return for a commercial with Go Daddy this year — its third consecutive appearance.
I say it (to myself) again and again: I must know nothing about marketing because I loath GoDaddy marketing with a passion.
Girls + Cars + Silly name and logo = wondrous success.
Sol Erwin Diaz says
great success of the godaddy. but there are still several domain name registrar that made a lot more than godaddy. try others for a change.
.ME of course says
Not only she is promoting her own Under.Me – she also features random but catchy names of other domainers. See the screenshots here: