Company doesn’t register domains for popular segment.
Remember how CNN started iReport, and then only when it became very popular paid dearly for the domain name? To the tune of $750,000?
It may have done it again, as one DNW reader pointed out to me today.
CNN has a segment called CNN Distraction that’s getting a lot of attention. It features videos it describes this way: “CNN may have built its reputation by covering the news, but this stuff is definitely not news.. just freakin’ awesome.”
Examples include some ducks crossing a highway and a cat showing up on a TV news set.
Yet the company didn’t bother to register CNNDistraction.com or CNNDistractions.com. They’re currently unregistered.
If these were generic or descriptive domains that cost a lot of money, then I could understand CNN taking a pass on them. But they aren’t even registered. If Distractions really takes off (and judging by the number of kitten videos it might), it may be sorry it didn’t spend $20 to register these domains.
In the meantime, I’m going to stick with the “hard” news CNN covers, such as these headlines currently on the site:
Woman records bobcat eating pet
More on Anderson’s eyeburn
There’s more to life than BBQ
An iPhone case you can eat
Teen: Pink toy ovens exclude boys
9 tales of celebrity tax troubles