Cutts recommends taking down a parking page about a month before launching a new site.
Google web spam czar Matt Cutts just published a video in which he asks himself a question (rather than taking it from the community): should I keep a domain name parked before I launch a web site?
In short, Cutts says no.
He works in a reference to eNom’s backpack girl and then goes on to explain that Google has a filter to try to keep parked domain names out of its search results.
This filter doesn’t immediately know when a domain changes from a parked page to a “real” web site, so he recommends putting up a placeholder page 3-4 weeks before launching a site.
That placeholder page can be something as simple as “coming soon” with a few lines of text — just make sure it’s not an ad-filled parking page.
Here’s the video:
next article : Matt Cutts says don’t buy a domain name that ends in the letter z or begins with an i. “It’s just not cool any more” says Cutts. “We’re google we can tell you what you can and can’t do when you build your website. We are the internet”
thanks for sharing
Sieg Heil Mein Google!
I thought about having pizza for lunch, but I didn’t know if Google would approve.
I was gonna wear jeans today …but, crap …that may not be what they want me to wear. Maybe I should wear Khakis. But, I can’t be sure about that, either.
I’m so torn. What should I do? What should I do?
Sieg Heil Mein Google!
Why didn’t Matt run for president last night?
The “bad” side of Google…
Matt Cutts wants your web site to look like it was made in 1994. http://mattcutts.com
Who made google all things internet?
Their over all control of information flow is way unhealthy!
I agree with Matt. If I had a search engine I would want parked pages up there either.
Oops!
Meant to say “..’wouldn’t’ want parked pages..”
If a search engine did not want parked pages showing up, they should enter the PPC business.
They should become so dominant in the PPC market that they eventually become the only real player (upstream provider) in the game.
Then, once they have that level of control, they should start choking off the market. They should start lowering PPC payouts and continue to lower them to the point where parking becomes unprofitable.
They should also make tweaks to their algorithms that place PPC pages so far down the list that they will not likely be found.
Once it reaches that point, they should just simply quit showing PPC pages in their serps.
Of course, all that sounds a little premeditated. But, hey …where does an 800 pound gorilla sleep? Anywhere it wants.
What they also don’t tell you is that if you buy a parked domain name, you may have to do a reinclusion request via webmaster tools in order for you new site to show up in Google results. I had a couple sites that were invisible until I made a request and an unmentioned “manual penalty” was taken off.
@ Walter – that’s not true — as Matt clearly states, its algorithms detect the change.
What may have happened is that the domain was previously banned for some reason because of how it was used. But not because it was merely parked.
Will keep this in mind for sure because after purchasing a domain generally people park the domain and continue with their website making process until they finish their designing, content writing, and other post designing processes.
Thanks Matt, you always do your best job to keeping us updated with the latest trends.