Company files trademark application with broad description.
Last week Marchex filed an intent-to-use trademark application for “Archeo”.
The field of use is so broad that it’s hard to pin down exactly what it’s for. The company has shifted its business to focus on pay-per-call and mobile marketing over the past few years.
Here’s how Marchex describes Archeo in its trademark application:
IC 035. US 100 101 102. G & S: Business services, namely providing computer databases regarding the purchase and sale of a wide variety of products and services of others; promoting the goods and services of others by providing links to the Web sites of others; promoting the goods and services of others by providing a Web site at which users can link to information pertaining to the goods and services offered by merchants; promoting a Web site which features advertisements for the goods and services of others on a global computer network; dissemination of advertising matter; dissemination of advertising for others via the internet; providing online business directories and other information sources, namely business reviews and business guides, and Internet search and information comparison shopping services for Internet users, featuring restaurants, hotels, spa and beauty services, travel services and local attractions; business consulting services relating to reputation management and providing user customizable reports to manage online reputation for third parties; market research services, namely, market analysis and compilation; market data research services, namely, ad response tracking and monitoring services which automatically tracks clicks and related marketing data back to a specific advertising source; providing consumer information; purchase and sale of domain names
IC 042. US 100 101. G & S: Computer services, namely searching and retrieving information on the products and services of others, creating indexes of information and web sites for others, and providing search engines for locating information on the products and services of others; computer services in the nature of customized web pages featuring advertiser-defined information and advertiser profiles.
So you’ve got local marketing, domain name sales, e-commerce and more all wrapped up into one.
Marchex owns the domain name Archeo.com, which it acquired when it bought Yun Ye’s Ultimate Search portfolio.
It will be interesting to see what Marchex is up to…