What will domains sell for at auction?
This week Public Interest Registry, the non-profit that runs .org, announced auctions for 85 one and two character .org domain names. The domains will be auctioned through Go Daddy and eNom in what the company dubs “Project94”.
Although basically anyone can bid on the domains, PIR’s pitch to ICANN to release the short domains said that bidders will have to be “committed to building out the domain name with a sound marketing and branding strategy, including a strong focus on quality, creativity and the desire to launch the site in a timely manner.”
(It’s worth noting that in all auctions I’m aware of with this sort of restriction, the rules were never strongly enforced.)
A domain industry colleague just emailed me asking how much I expect these domains to sell for. It’s a good question. I think there will be a wide range based on the character combinations.
But why not tap the wisdom of the domain crowd? Please answer the two questions below: what will the typical price be for a 1 letter .org? 2 letter .org? For the purpose of these polls, consider only one and two letter .org domains, not ones with digits in them.