Company forks out cash for two letter domain — which is a truncation of a six letter word.
The Atlantic today launched Quartz, a publication targeted to upscale readers.
What does this have to do with domain names, other than the decidedly upscale audience that reads Domain Name Wire?
The company bought QZ.com for the site.
Atlantic Media Incorporated bought the domain name around April this year according to historical whois records.
No word on what the domain name sold for this time around.
Should The Atlantic have purchased Quartz.com? It’s owned by National Scientific Co., a maker and distributor of quartz tubing and rod.