Company forks out cash for two letter domain — which is a truncation of a six letter word.
The Atlantic today launched Quartz, a publication targeted to upscale readers.
What does this have to do with domain names, other than the decidedly upscale audience that reads Domain Name Wire?
The company bought QZ.com for the site.
Atlantic Media Incorporated bought the domain name around April this year according to historical whois records.
It sold for $76,000 at a Moniker/TRAFFIC auction back in 2007. The buyer back then was a Domain Capital client, and the whois record for the domain name has been under Domain Capital ever since.
No word on what the domain name sold for this time around.
Should The Atlantic have purchased Quartz.com? It’s owned by National Scientific Co., a maker and distributor of quartz tubing and rod.
You don’t lose either way. QZ.COM passes the “visual test” and “radio test” with flying colors.(imo)Actually looks better on a magazine cover than the the full six letters.
Wonder what they paid. (?)