Name.com vs. NameCheap. It’s on!
Here’s an interesting duel going on between two domain registrars that have mastered social media: Name.com and NameCheap.com.
NameCheap.com is asking people to retweet a message about 98 cent domain registrations. If 30,000 retweet it by July 16, then NameCheap will provide a special 24 hour sale where you can get a .com, .net, or .org domain name for $.98.
Since you have to follow NameCheap in order to get the special sale price, this should push NameCheap over the 100,000 Twitter follower milestone. (It has 96,361 as I write this.)
So what is the somewhat-similarly-named Name.com to do?
First, encourageg people to retweet its competitor’s message.
Second, tell people they should transfer their sale priced domain name to Name.com after the 60 day registration lock ends.
It’s an interesting move. Name.com is telling/reminding people (including its customers) about a low cost competitor, but also doing its best to steal a bit of business back.