“Mute This Ad” on the way.
Google is rolling out a new system to allow users to block certain ads from showing up as they surf the web, and it’s a very welcome feature.
Over the past year the number of “remarketing” ads has exploded. These ads are served to you based on web sites you’ve previously visited.
It may seem a bit creepy to some people to see ads for web sites they’ve visited show up on unrelated sites. I personally don’t mind — it’s smart marketing and good for the web site publisher who is giving me content for free.
But, there comes a time when you’ve seen an ad too much and it annoys you. Or you accidentally visited a site that is now remarketing to you, and you want it to stop. Or you already decided to buy (or not to buy) a product.
The new “Mute this Ad” feature let’s you tell Google to stop serving a display ad to you.
This new feature is a win-win for both web users and advertisers. Advertisers pay to show these remarketed ads, and if a web surfer clicks the mute button then the advertisers won’t keep paying to serve an ad to someone who’s not going to buy. Another scenario is when you’ve already bought a product that’s being remarketed to you. Advertisers don’t have a good way of knowing whether or not you’ve made a purchase decision already. This way you can tell them.
And finally, .co can stop following you around the web 🙂