Sedo paying out more to top domain parking clients.
Sedo Holding has lowered its earnings forecast for the current year due to “confirming margin development in Domain Marketing in the second quarter 2012.”
While this may seem like a bad thing, there’s a silver lining for some of Sedo’s larger domain parking clients. When asked for comment, Sedo.com CEO Tobias Flaitz told Domain Name Wire:
Sedo Holding AG is the publicly traded parent company of Sedo and our sister company affilinet. Sedo Holding’s update indicates an adjustment of the expected earnings for 2012 to fit in line with current economic trends and a Sedo initiative to provide a higher payout to valuable customers. The combination of Sedo’s highly professional domain parking and trading offers gives domain owners the optimum possibility to monetize best and participate in market trends. With several months of consecutive growth, and record high domain prices in March 2012, the forecast is still very positive.
If a parking company’s earnings forecast is adjusted downward in part because it’s paying out more to its most valuable clients, that may be a good thing for some Domain Name Wire readers…
Ironically, I got a click yesterday on a parked Sedo site that paid $11.35 to me. I was amazed because normally I’m used to receiving a penny per click.
that is truly ironic.
Revenue is down 30% since January alone, for me. On the other hand, sales are up.
In many instances, parking revenue is part of an archaic domaining business model. The key in today’s domain environment is development for monetization purposes. Content, Content, Content…give your customers a reason to visit your site, stay there, and drop a buck…
Parking companies are having to compete with Frank Schilling of InternetTraffic now instead of stealing our money, that’s all. New blood in domain parking companies changed the dynamnics.
Sedo, and all other old parking companies, were in my humble opinion, ripping off domainers for about three years until Frank came along and disintermediated the market and showed that the other parking companies were colluding to keep our payouts down. Even Rick Schwartz alluded to this and almost started naming names.
I won’t forget how the most of other parking companies treated us with low payouts while the ad prices grew at Google, and Google kept reporting blockbuster earnings, yet we kept getting told Google was keeping our money. We now have come to find out and have proof it was mostly the old-school parking companies that were pocketing our money and using the poor economy as an excuse.
Don’t give Sedo, DomainSponsor, or any of these old guys a break for a second. They don’t deserve it since they and sh*tting on us for three years.
Don’t give the old parking companies your business if you can help it. Send a message.
I see some red lights in their brokerage sector.I hope I am wrong.
Bled domainers dry for to long, higher commissions, lower payouts, lower service level standards… all I ever get at sedo is lowballers who want to hide their identity trying to steal domains at $60, and $100, no thanks. Bring some quality clients, run some ads in US trade shows, bring us some corporate clients, not just people who stumble across parking page for sale signs.
BTW I was sedo pro, but moved over 1 year ago, my parking revenue doubled instantly.
@Glass Onion
I felt i was being “ripped off” by sedo so i conducted a little test. i got a friend to go and click on one of the ads in one of my domains. i thus knew the exact time and exact location. guess what? that click was never recorded and no revenue was paid. right there is my proof, beyond any doubt for me. even then, they paid soooo low (less than 1% of what google was paying) that it wasn’t worth wasting my time. i got rid of all my sedo parking. imo they did (and still do) take advantage of the smaller domain parkers who they think don’t know what’s going on.
NEVER AGAIN SEDO FOR ME. you’re right glass onion… we should punish those that we feel do bad to us.
@ Rob –
“i got a friend to go and click on one of the ads in one of my domains. i thus knew the exact time and exact location. guess what? that click was never recorded and no revenue was paid.”
That actually means the system worked, as they shouldn’t have paid you for that click
🙂
We removed all our names from Sedo six months ago. We let the buyers comes to us and use an escrow service to handle the money – NO COMMISSION is a good thing.
@Andrew
That friend of mine was on the other side of the world so there was no connection between us. The click should have been recorded. Let me state categorically that I never did any click fraud. I knew that I should have been getting more clicks from my domains because I had detailed stats before I parked at sedo. I wanted to prove it to myself and I did.
and looking at the comments here and other sites, i’m not the only one to suspect this and suddenly find that clicks/revenue increases when they go elsewhere.
Funny how all the DNW news is positive about SEDO, but never follows up on the above comments. No, I’m not stupid, and yes I know why. Sorry for the rhetorical question. But really check some of the other domainer sites for posting about how they NEVER get paid for domain name sales at SEDO. One poster says he/she’s been stiffed on “successful” auction sales on more than 50 names! I won’t post the link here as DNW would likely delete the whole post. The other thing is how so many of us with really good generic names (I have 40-50) earn so little on parking and how SEDO (and others to be fair) never seem to pay out (minimum amounts and big bank wire charges blamed by them). Look, we’re all being played by SEDO but also these “domain news” websites and we all know it. the FS’s and the other “big names” are really just the Barnam and Bailey big top salesmen of yesteryear. The best bet is to market your good names directly to someone who has an interest in buying. Then use a lawyer as an intermediary in the sale.