Instra among most recent registrars to become accredited for .co.
Most of the time you see top level domains operators try to get as many registrars as possible to carry their domains as possible.
But .co took a different tack, launching with just 10 accredited registrars. These registrars (and their resellers) were the only ones who offered the domain at launch.
Crystal Peterson, Director – Channel Marketing for .Co Internet, told me the registry started expanding its registrar channel by up to 20 new registrars in April 2011. It has added ten new registrars since then with four more in the pipeline.
“Our goal is to become marketing partners with our registrars and not just a technical connection,” said Peterson. “Therefore, we do not always accept every submission for an accreditation.”
Although the number of registrars is limited, Peterson said that .Co Internet often does marketing and promotions directly with resellers.