Netflix buys DVD.com domain name.
[Update: Netflix has confirmed its purchase of DVD.com. A spokesperson tells Domain Name Wire “Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy.”]
The nameservers and registrant information for DVD.com just changed. The domain now forwards to DVD.netflix.com, signalling that Netflix may have purchased the domain.
Sometime around March 25 the nameservers changed from worldnic.com to ULTRADNS.NET, the same DNS provider Netflix uses.
The domain’s whois also changed from a Network Solutions private registration to a DNStinations registration. DNStinations is essentially a whois proxy service for brand protection company Mark Monitor. Mark Monitor has done work for Netflix in the past, including registering domains related to its short-lived Qwikster name.
Given this confluence of changes, I’d be willing to bet that Netflix has purchased DVD. I’ve reached out to Netflix for comment.
Now, any guess on the purchase price?
If true I am more interested in the “why?” Netflix is an online provider. Do they plan on splitting the biz again with the right domain? This assumes they did not want or have the money to support the brand support needed for Qwikster.
Why? DVD is an old technology which is (not so) slowly being replaced by BluRay.
Andrew Allemann says
I don’t think most people say “let’s go rent a BluRay”. They say “Let’s go rent a DVD”.
Bill Sweetman says
I also don’t get it, but here’s a crazy idea: Maybe Netflix will use the domain for an online video portal and “DVD” would end up standing for “Digital Video Download” or “Digital Video Destination”. Admittedly a stretch, but you never know…
People still sell 8-tracks at my local flea market. I’d say there is a market for DVDs for 30 more years at least.
Even if it is a fading market money can still be made on the way down.
Sometimes when people ask me if I want to do something on a Friday or Sat. night, I tell them I can’t because I have to take a tape back to Blockbuster videos.
It’s great to see their expression to this here in 2012. 🙂
Getting some TechCrunch love…Nice find on the buy!
Engadget picked it up too.
Many people still rent and buy dvd’s even though everything is moving to online streaming, so I can see the relation for Netflix, even though it doesn’t feel like a slam dunk domain for them. I’d say a domain like Movies.com would be much better for what they do.
I believe that this sale was it 6 digit range because it was parked domain for the most of the time and while there was a website there was not much going on on it. The domain name itself is valuable for type in traffic but it’s about it.
Jamie Zoch says
Good catch Andrew!
I must not have had enough coffee in me while doing my morning digging yesterday and missed the DVD.com move.
You missed another one, so I will write about that one now. LOL
@ Andrew said: don’t think most people say “let’s go rent a BluRay”. They say “Let’s go rent a DVD”.
Isn’t it the truth? Look at Lana Del Rey’s hit, Video Games. Even the inspiration for that was long past, video games, but that is what they are still called.
You made the front page of Techmeme, front and center: http://techmeme.com – nice going! Refreshing to see domain news front and center with all the startups . . .
I find Bill Sweetman’s idea quite intriguing. A “Digital Video Download” site would be awesome; and might entice some of the Netflix former customers to get back on board.
I trust that this deal was it 6 digit go on the grounds that it was stopped space for the more often than not and keeping in mind that there was a site there was hardly any going ahead on it. The space name itself is profitable for sort in movement however it’s about it.
Seems that Netflix bought DVD.com just to close it and wind up DVD industry to shift people to online streaming.