Retargeted ads increase the relevant ad inventory on parked domains.
Over the past 6-12 months I’ve notice a sharp increase in the number of Google Adsense ads I see that are retargeted. Instead of being related to the topic of the page I’m viewing, the ads are for a site I previously visited.
The same thing is happening with parked domain names. Retargeted ads are starting to pop up on them more and more.
Here’s an example of a parked page I landed on today. The red blocks represent retargeted ads.
(This particular domain is parked with the hosted Google Adsense for Domains program, which is being shut down.)
You can see that four of the ads have nothing to do with the topic of the domain. They’re all targeted to me based on sites I’ve visited in the past.
This will help increase domain parking revenue, especially on domains that have low click values. Why show penny click ads when you can show higher value ads targeted to the user?
But be warned. There’s also a downside to retargeted ads on parked domain names. It makes it easier for trademark holders to complain that ads on your parked domain are infringing their trademarks.
Don’t believe me? Ask the owner of AlamoClub.com.