That sinking feeling.
Domain investors continue to report falling domain parking revenue, and most people report earning less than a $10 RPM.
That’s according to greater than 1,000 people who answered the parking survey questions on the 7th Annual Domain Name Wire Survey.
While a lot of people reported neutral domain parking revenue in 2011 compared to 2010, and some reported greater revenue, this graph tells the tale:
Is this just a case of the small guys getting squeezed? Hardly. When you consider domainers with 500 or more domains, the number reporting a drop in revenue of 25% to 49% jumps from 31% to 68%.
57% of survey respondents reported earning less than a $10 RPM. Compare this to 2007, before the domain parking bubble burst, and only about 1/3 of people then reported an RPM of less than $10.
Domain investors are split on where domain parking revenue will head in 2012. 37% think it will continue to fall. Domainers with more than 500 domains are notably more pessimistic; 77% think parking revenue will continue to fall.
You can read more domain survey results here.
There is only sales and development.
DR. Domain …. LOL…..”There is only sales and development”.
If you really believe that than you are earning nothing or next to nothing in domain parking.
Anyone in 2007 or 2012 earning less than 10 CPM should leave the business or find a better way, unless they are working off of sheer volume of traffic. Than it matters less what your CPM is and more how much traffic you can get.
I’d suspect this report is skewed in that many domain arbitragers got the axe last year from Yahoo/Bing. They were then holding mostly worthless domains since arb domains don’t have to be good to make money. They surely as a group have seen a dramatic drop in income.
I just looked at my whole portfolio and looked more specifically at recent regs going back three months. I’m way over 65 CPM for all the recent regs as a group.
If these so-called domainers are not working on volume then I guess Rick Schwartz really is right……these guys are registering chicken shit in huge volumes. Apparently many with over 500 chicken shit domains.
Seriously, it’s almost impossible to do less than 10 CMP in parking. Someone tell me I am wrong please because I can’t fathom how you could do that bad in this business!!
Parking is a slow death. Pay per transaction model or pay per sale is the only true way to value traffic at the very end.
I won’t name any ppc companies but when you get .20 cents a click for an insurance click it is just robbery.
If you have insurance traffic I will buy it all for that. LOL
Tethro: not only is your name messed up but so are many of the words you misspelled and so is your assumption. 1500+ domains and just north of $500 for 2011. Parking sucks. Especially when Google dictates policy and then accuses you of clicking your own names when in reality (and you can prove it) Amazon EC2 bots are click-happy and ruin your Godaddy CashParking relationship. Because Godaddy has NO BALLS, they listen to whatever Google tells to them to do.
There is so much wrong with the domain name industry that it isnt funny.
@Mike …. how would you know if my name is messed up? Also, there are no misspellings…just abbreviations in that post.
Assumptions? I am not assuming anything. I was one of the first to enter this industry in the 90’s.
You talking about getting your GoDaddy CashParking account closed is enough to me to show you are either an amateur or scammer.
I’ve never known a legitimate domain investor ever get his or her account closed on any parking platform since domain parking began.
I wouldn’t say parking is dead. I purchased a domain the other day for $5.13 and it makes me about $50.00+ a day in revenue. It makes about $14.00 a click. I’ve had $60.00 clicks as well.
Parking is far from dead in my opinion.
@Jethro: Typical response. Hope it doesnt happen to you.
Tethro: Its not hard to go under 10 RPM. Sadly mine is at around 8 these days.
Its called international traffic coming straight out of asia. Absolute garbage, paying me 1 cent a click.
But hey when the domain is getting 150-200 clicks a day I guess it makes alright.
Sheer volume is the way to go these days. Gotta keep researching and expanding or you lose.
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