Two GoDaddy.com Super Bowl commercials drive new sales record.
The results are in…
Regardless of what you thought of GoDaddy.com’s two Super Bowl commercials yesterday, they appear to have had the intended result for the world’s largest domain registrar.
According to the company, yesterday saw its highest sales ever for a Super Bowl Sunday. This is the company’s eight consecutive year advertising in the Super Bowl.
The company also says that .co saw a tenfold increase in registrations. That’s an early number from last night. Last year .co reported a 35x increase compared to a typical Sunday. Although I doubt .CO Internet pays for its ad with immediate registrations, the Super Bowl ad goes a long way to building its brand. Don’t be surprised if proprietors of some new top level domains try this tact in future years.
GoDaddy was the only advertiser to include a QR code in its ad, and the company says it received record mobile traffic. I think this was a smart move given that many people are away from home when they watch the Super Bowl.