Two GoDaddy.com Super Bowl commercials drive new sales record.
The results are in…
Regardless of what you thought of GoDaddy.com’s two Super Bowl commercials yesterday, they appear to have had the intended result for the world’s largest domain registrar.
According to the company, yesterday saw its highest sales ever for a Super Bowl Sunday. This is the company’s eight consecutive year advertising in the Super Bowl.
The company also says that .co saw a tenfold increase in registrations. That’s an early number from last night. Last year .co reported a 35x increase compared to a typical Sunday. Although I doubt .CO Internet pays for its ad with immediate registrations, the Super Bowl ad goes a long way to building its brand. Don’t be surprised if proprietors of some new top level domains try this tact in future years.
GoDaddy was the only advertiser to include a QR code in its ad, and the company says it received record mobile traffic. I think this was a smart move given that many people are away from home when they watch the Super Bowl.
`Last year .co reported a 35x increase compared to a typical Sunday`
Also, We have to remember that ` a typical Sunday` last year had many more registration that typical Sunday this year.
So their `tenfold` was not impressive at all.
This info only means something if we know how many .co’s are registered on a typical Sunday.
It could be 1.
I’ve just bought stereotypes.co – good one, isn’t it?
How much does .co pay you to write this shit Andrew?
This blog has gone from pathetic, to plain stupid.
Where is the journalism? Where is the man that is serving his fellow domain investor?
Look at all the ads your pushing trying to make a dime of the industry that created you.
And you blocked my LEGIT comments yesterday regarding the REAL value of .co A TYPO OF .COM
YOU CENSOR COMMENTS FROM A REAL DOMAINER? SOMEONE THAT ACTUALLY KNOWS THE INDUSTRY….
SHAME.
@ Drivel – you continually use a bogus email address. Then you click the “subscribe to comments” box, which means all day long I get bounce backs.
I don’t have time for that.
Feel free to post your comments, just don’t use a bogus email address.
Continued .co chuckles and hilarity.
Everyone at my place during the game wanted to know what the heck .co was; and when I told them it as the country code extension for Columbia, they wanted to know why GoDaddy was bothering with trying to sell other countries’ domains.
“Look! GoDaddy left off the ‘m’ in their .co ads!”
Even a dead elephant would know not to use a .co for their business; or for anything else for that matter.