Popular expired domain service paid a measly 600 bucks for its brand.
Even domain marketplaces have to buy their own domain names.
A notable case was when thought Convergence’s Aftermarket.com paid $125,000 to pick up its name at auction.
Drop catching service NameJet paid decidedly less: just $600.
The company bought the domain name in September 2007 on Afternic.
I looked at the whois history of the domain to see who the seller was. It wasn’t one of NameMedia’s own domains; it was from a third party seller based in Texas.
This is proof that you can build a solid brand on an affordable domain purchase.
(Sorry if someone else has pointed this sale out before; it was news to me.)