Kupietzky joins email technology firm ActivePath.
Former Oversee.net President and CEO Jeff Kupietzky has been appointed CEO of email technology and marketing company ActivePath.
ActivePath’s patent-pending ActiveMail allows companies to use embed rich content and personalized, live offers within email messages to their customers that enable one-click purchases and actions from the inbox, without clicking on a link or opening a new browser.
In September ActivePath received a $10M series B funding from Battery Ventures and Gimv NV as well as existing investors such as Genesis Partners.
Kupietzky joined Oversee.net in 2006 before taking over for outgoing chief Lawrence Ng. Prior to that he was vice president of marketing for X1 Technologies.