Quidsi’s latest store is likely Casa.com.
Amazon.com’s Quidsi, which runs Diapers.com, Soap.com, Wag.com, and YoYo.com, appears to be working on something new: Casa.com.
The domain name was just transferred to Amazon.com after being protected by whois privacy for years.
If you visit the domain you get a message:
You have reached an invalid location. Maybe you are looking for http://www.diapers.com, http://www.soap.com, http://www.beautybar.com, http://www.wag.com …
The nameservers on the site just changed today as well, from BlueHost.com to NETRIPLEX.COM. Netriplex.com hosts Quidsi’s other stores.
Another clue: a LinkedIn profile that shows someone as “Merchandising Associate for Casa.com at Quidsi Inc.”
So what will Casa.com be? Based on the company’s other sites, my guess is either a home furnishings or home accessories site.