Company does its best to keep recall out of the press and out of the search engines.
Last month I wrote about how the company behind Proactiv, the skin care product pitched by Justin Bieber and Katy Perry, had registered multiple domain names hinting at a recall of its product.
Although I couldn’t find information about the recall on Guthy-Renker’s web site, I noticed a steady and increasing stream of web site visitors hitting the article who were searching for “proactiv recall”.
Indeed, it turns out the company is recalling product. But it’s being rather quiet about it.
It isn’t using any of the straightforward domain names I discovered, such as ProactivRecall.com. That page doesn’t resolve. Instead you’ll find information at PAbottlereplacement.com.
It gets better. The web site has “no index” in its robots.txt file, meaning the company doesn’t want it to show up in search engines. The title tag doesn’t include the name “Proactiv” either.
So if you do a Google search for the term, odds are you won’t find any official information.
But the domain names gave it away.