Ads promote new .xxx domain name option.
.XXX registry ICM Registry has launched a five week national TV ad campaign to promote the new domain name option.
The ads will start running this week and feature Gavin and his assistants, who go on quests to find out who is buying .xxx domain names. You can see one of the ad spots here. (Update: here’s a link to more commercials.)
ICM Registry also launched buy.xxx, a site to connect people to domain name registrars offering the new domain name. The site links to 64 domain name registrars offering the domains. Buy.xxx is featured in the TV commercials and other ad campaigns.
The .xxx landrush period ends on Friday. Landrush is open only to companies in the sponsored community (i.e. adult), so it will be a good test of community support for the domain name. The company received about 80,000 “sunrise” applications, but many of those were from companies outside the adult community that wanted to block their domains from registration.
BlackFridayBoycott.com says
Classless.
wolfsong says
LOL just saw the first commercial for this, and my mate had to fire up the computer because we just gave each other WTF looks. Great commercial!
PB says
More proof that ICM Registry is not trying to provide a service to adult site owners, but trying to scare mainstream business owners into wasting money on useless defensive registrations.
Andrew Allemann says
@ PB – going to have to disagree here. This is aimed only at adult companies since they’re the only ones who can still register. Sunrise is over.
Car says
How do we as a community get this off of our televisions. This has to be one off the most desperate attempts of selling a product I have seen. What is the target market theyes are trying to reach. There has to be a way not have this out on national television.
ben carrol says
what excatly was this about
Andrew Allemann says
@ PB – I was mistaken. You can still block your domain going forward, but you have to renew annually.