Company plans to apply for .web and says no one else should be allowed to get the TLD.
Publicly traded Web.com plans to apply for the .web top level domain name and says no one else should be allowed to apply for the TLD due to its trademarks.
The company has a pre-reservation form up on its web site and just filed a trademark application for the name.
This is the first I’ve heard of the company’s plans, although its trademark application says it has been using .web in commerce since June.
I expect multiple applications for .web. A number of companies have proposed it over the years, and an unofficial version runs outside the official root.
Still, Web.com is making it clear it thinks no one else should be able to operate the .web top level domain name. On its terms and conditions page for .web it states:
In addition to the significant common law trademark rights and consumer goodwill acquired in its Web.com business name and trademark, Web.com also owns several U.S. and international trademark registrations with respect thereto. Web.com and its predecessors have used these trademarks or variations thereof since 1996 and in the process have developed a strong reputation and unquestionable goodwill in conjunction with them. Web.com spends considerable resources building and maintaining this valuable goodwill and consumer recognition associated with its brand and services and is committed to enforcing its significant intellectual property rights related thereto.
Since the “.WEB” TLD is obviously very similar to the Web.com trade name, trademarks, and the character string associated with the main Web.com web address, www.web.com, it is clear that Web.com should be the company to operate and administer the .WEBâ„¢ domain registry and this is a role that Web.com expects to assume and looks forward to doing so. Moreover, the issuance of .WEBâ„¢ to anyone other than Web.com would not only infringe on the trademark rights in Web.com, but the use of .WEBâ„¢ by anyone other than Web.com would mislead and confuse consumers into thinking that any website with the .web suffix was associated with or sponsored by Web.com. Therefore, Web.com has taken steps to secure the necessary approvals to operate and administer the .WEBâ„¢ domain name registry and remains committed to aggressively continue to pursue such approvals.
Web.com owns Register.com and is buying Network Solutions, so if it actually runs the registry this would be another example of a registrar wishing to take advantage of possible loosened registry/registrar co-ownerships restrictions.
This will be an interesting one to watch.