O.info latest domain name acquisition by online retailer.
Overstock.com has acquired O.info from domain name registry Afilias, adding to its collection of o.tld names.
The company has gone all in with O.co, and in fact its press release announcing O.info is titled “O.co (aka Overstock.com) Acquires O.info Domain for New Consumer Portal”. It’s clear that the company is moving forward with its rebranding efforts.
It previously picked up O.biz for use as a b2b site.
O.co will use O.info as a “new consumer information website”, if that’s not generic enough for you.
Of course the company ultimately wants to get O.com, but single letter domains are still forbidden in .com.