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Dallas Mavericks Star Dirk Nowitzki Wins Dispute Over Domain Name

Dirk Nowitzki wins case against creator of icon of his likeness.

Dallas Mavericks star Dirk Nowitzki has won a dispute against a company that used DirkSwish.com to sell memorabilia of his likeness.

Dallas based Happy Bulldawg Entertainment, which says it created the “Legendary Icon” of Dirk Nowitzki (seen here on a Sports Illustrated cover), registered DirkSwish.com on May 28, 2011. The company says it registered it to create a fan site in honor of Nowitzki.

Yet it quickly began selling memorabilia with the Legendary Icon on it. One of the site owners stated in an interview “We put up a fan site with e-commerce functionality in less than a day at www.dirkswish.com right before the start of the game in Miami. In less than 30 minutes, after a mention on The Ticket 1310am, we had 130 orders.”

Nowitzki also pointed to the respondent’s registration of 247Cowboys.com, 247Knicks.com, and 247Mavs.com as evidence of bad faith.

Nowitzki uses the twitter handle @Swish41

A National Arbitration Forum panel ruled in favor or Nowitzki and order the domain name transferred to him.

A message at DirkSwish.com currently reads:

Down for Maintenance

Just wanted to let everyone know we are making some changes to the site. You can contact us at info@dirkswish.com with any questions or comments. Thx for the Legendary support!

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  1. Jon says

    Well, well, well, putting up a fan site and promptly selling memorabilia, and then stating the fact that they made money on their orders, if that isn’t trademark infringement, I don’t know what is!.

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