Four patent applications provide method of domain name valuation and domain suggestions.
Domain name registrar GoDaddy has filed four patent applications related to domain name appraisals and spinning.
The applications list Paul Nicks, who is Director of Product Development for GoDaddy’s auction service, as inventor. They were filed in February 2010 and just published by the U.S. Patent and Trademark Office today.
The domain name appraisal portion (pdf) of the patents describes a system of valuing a domain name based on “5 Ps”:
Precision – may include the number of distinct keywords found, the length of the name and the number of keywords found in the dictionary.
Popularity – may include various search engine search result metrics and tracking of words searched per month.
Presence – may include the age of the domain, and the rank of the web site according to web ranking services or software.
Pattern – may include the number of premium characters, the part of speech (such as noun, plural noun, verb, adjective, etc., possibly considering if the domain is a one word domain), the relationship of vowels and consonants etc. (possibly considering if the domain is a 4-5 character word).
Pay-Per-Click – may include the maximum number of pay-per-click bids from various advertising tracking services or software, and the number of ads returned within search engine searches.
Then a “dynamic multiplier” based on registration statistics for each of several top level domains (TLDs) may then be applied to the domain evaluation to determine domain scarcity.
The spinning portion of patents is for taking a domain submission, extracting its elements, and suggesting a number of available domain names.