Company registers domain names for apps related to its new MyHabit.com store.
Amazon.com’s new MyHabit store seems to be doing well since its launch a couple months ago based on how quickly some of its limited-time sales sell out.
Now the company appears to be working on MyHabit apps for your iPhone and perhaps Android devices: The company just registered MyHabitApp.com, MyHabitforiPhone.com, and MyHabitMobileApp.com according to whois records.
The company has been on a registration spree picking up defensive registrations for MyHabit.com. I count at least 60 registrations leading up to the site’s launch.
Examples include:
-City domains such as MyHabitNewYork.com, MyHabitParis.com, and MyHabitMumbai.com
-Fashion domain names such as MyHabitRunway.com, MyHabitCouture.com, and MyHabitDulce.com
-Negative connotation names such as iHateMyHabit.com and IgnoreMyHabit.com
-Promotions/sales domain including MyHabitSpecials.com and MyHabitCoupons.com
-Typos including MyHavit.com and wwwlmyhabit.com (it looks like they don’t own wwwmyhabit.com)
RH says
Andrew you think these defensive regs are a little over the top ?
Andrew Allemann says
@ RH – I don’t understand the pattern of what has been registered. If you’re going to register the city domain names, you should go all in and register all the major fashion cities. Otherwise you’ll give someone else the idea.
Jawed says
It looks like Amazon maybe planning something big for this MyHabit.com app.
Alisha says
Right now it appears like Expression Engine is the top blogging platform out there right
now. (from what I’ve read) Is that what you are using on your blog?