Company files federal court case over BMWrewards.com
BMW has filed a lawsuit against Illinois company Prime Market Targeting, Inc. and Scott Duff for trademark infringement, false designation of origin, cybersquatting, and unfair competition over the domain name BMWREwards.com.
The automaker is asking for the domain name, attorneys fees, $100,000 per anti-cybersquatting rules, and for the defendants to refrain from infringing on the company’s mark in the future.
This is a change of course for BMW, which usually turns to the Uniform Domain-name dispute Resolution Policy (UDRP) for domain names. The company has filed 8 UDRP cases already this year for domain names ranging from BMWauctions.com to bmwxdrive.com.
The company says the defendant refused to transfer the domain name after it sent a cease and desist letter.
Prime Market Targeting has owned the domain name since 2007.