Schilling’s company named in lawsuit over four letter domain name.
Florida VirtualSchool, which runs an online education service at FLVS.net, has sued Frank Schilling’s Name Administration, Inc. over his FLVS.com domain name.
The suit (pdf) also names K12, Inc. Florida VirtualSchool says K12, Inc. is a competitor and was receiving clicks from the FLVS.com domain name, which is parked.
Florida VirtualSchool has registered trademarks for Florida VirtualSchool and FLVS for “education services”. Both trademarks were only registered in 2010, but with claimed first use dates of 2002.
It appears any links on FLVS.com that may have led to K12, Inc. no longer exist. The site now links to baking and cooking sites under the idea that “FLVS” is short for flavors.
Florida VirtualSchool is suing for service mark infringement, unfair competition, and common law trademark infringement. The case was filed in U.S. District Court, Middle District of Florida, Orlando Division.