Company expands beyond recovering typosquatted domain names.
CitizenHawk is expanding from its roots as a typosquatting domain name recovery service.
Today the company announced two new services: corporate domain management and online brand monitoring.
The corporate domain management product puts it in competition with companies such as MarkMonitor and CSC. It includes an online domain management system, registration, and private registrations.
The online monitoring tool is unrelated to domain names. It helps companies monitor product reviews, forum comments, etc.
There’s a lot of competition in both of these areas — particularly online monitoring. However, it makes sense for the company to sell these products as they already have an “in” with the right people at the company. Also, many of the corporate domain management companies provide services similar to CitizenHawk already.
This move also shows the reality that typosquatting recovery is a fairly small market.