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A New VeriSign Slogan?

Company files two trademark applications.

It looks like VeriSign might be working on a new slogan for its business.

The company just filed two “intent to use” trademark applications for its domain name business:

Connecting the World Between the Dots and The World Is Connecting Between the Dots.

They’re both clever slogans and I’m guessing they haven’t chosen which one to go with.

Of course as a domain person I wonder which dots are being connected. When I think of a domain name I think of one dot. So between the dots? Still, I guess I “get” it with regards to the DNS.

The applications were filed May 13.

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  1. Karl Jackson says

    With all the new and proposed tlds worldwide VeriSign is showing it wants complete globally for the long term even though they know the current and true baseline is the .coms. So it gives us a good feel of what they are thinking.

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