Company granted continuation patent for parked domain optimization.
Today Oversee.net, parent company of domain parking company DomainSponsor, was granted U.S. patent #7,945,662 for “Internet domain keyword optimization” (pdf).
This patent was a continuation of previously granted patent #7,281,042 filed in 2004.
The patent covers a number of parked domain name optimization techniques. Here’s the abstract:
A computerized system and method for optimizing contents of a domain landing page for increased revenues for the domain name owner. A landing server tracks user interactions with the domain landing page and generates an optimized keyword data set for the domain name. The keyword data set is used for selecting the information to be displayed on the domain name page. According to one embodiment, the keywords are associated with advertiser payment values. When a link to an advertiser bidding on a particular keyword is selected, revenue generated due to the click is shared with the domain name owner. Selection of links on pop-under pages displayed with a landing page are also shared with the domain name owner. Semantic analysis of keywords and domain names allows the generation of a related keyword data set when there is insufficient number of relevant user interactions for generating the optimized keyword data set.