Online bidding fails and auction is postponed until next week.
Running domain name auctions is hard. Promoting an auction and handling the technical back end is even harder.
Just ask Rick Latona.
Today Domain Madness was supposed to hold its third annual auction on the new Boxcar platform. Unfortunately the platform wilted under the pressure. I logged in an hour after the auction was supposed to start, only to see organizers call it quits.
Auction organizers said there were 1,500 simultaneous users, which was simply too much for the system to handle.
That’s a lot more users than I think even the big, long running auctions get. I hope it wasn’t a case of some sort of purposeful attack.
It’s always unfortunate to see technology snafus derail auctions. I wish the Boxcar team the best of luck getting this figured out by next week.