Fondly remembering the predecessor to Yahoo Search Marketing.
I was writing something down yesterday when my pen ran out of ink. I tossed it into the trashcan when a logo on the side of it caught my eye:
I think I was on a new features review panel as a GoTo customer and they sent this pen to me.
This ten-year-old pen brought back memories…
…memories of a simpler time when all that mattered was your bid price, not your click-through rate or the quality of your landing page
…memories of a time when your bid amount was listed right next to your ad
…memories of paying only a penny a click
Ah, memories.
Of course there really wasn’t domain parking or Adsense, either. So although pay-per-click advertising has become more complicated and expensive at least there’s a way for domain owners and small web publishers to profit from it.
yanni says
Let’s not forget GoTo’s affiliate program at the time. It was one of the first decent mainstream programs in those days, along with One and One dot com.
I still have the GoTo mousepad I was sent my first Christmas as an affiliate with them.
Aaah yes. Memories…
Tim says
When’s the auction? 🙂
I still have the CJ train whistle. Anyone remember those.
My favorite though are Internet Mags from the 90’s. I have one on the wall from October 1997. It’s the Internet World magazine that reads: The Gold Rush of 98′. It shows a gold brick with http://www.$$$$.com imprinted on the top and a hand coming from the left side trying to grab the brick.
Framed it, it’s so awesome !
I have some from 1996. Anyone else have these mags? I knew they’d be rare, that’s why I saved them. Some are in mint condition.
Tim says
That framed mag btw mentions on the cover the late Jon Postel. It reads, Exclusive Interview With the man in the center of the Domain-Name battle. Jon Postel.
The other side of the mag readsy : A web author’s dream? First look at Microsoft Frontpage 98 . 🙂
Gordon says
And don’t forget the fact that you could see EVERY BID by every company on EVERY TERM – a domainers dream….
Andrew Allemann says
My favorite rag from those days was Industry Standard
Steve Stank says
I was making good money for 2 years with GoTo. Remember those day Ah-Ha, Kanoodle, Find What & 7 Search. I was right there with you on past sites I ran 🙂