Fondly remembering the predecessor to Yahoo Search Marketing.
I was writing something down yesterday when my pen ran out of ink. I tossed it into the trashcan when a logo on the side of it caught my eye:
I think I was on a new features review panel as a GoTo customer and they sent this pen to me.
This ten-year-old pen brought back memories…
…memories of a simpler time when all that mattered was your bid price, not your click-through rate or the quality of your landing page
…memories of a time when your bid amount was listed right next to your ad
…memories of paying only a penny a click
Of course there really wasn’t domain parking or Adsense, either. So although pay-per-click advertising has become more complicated and expensive at least there’s a way for domain owners and small web publishers to profit from it.