Registrar gets biggest lift among top 10 most watched advertisers.
A new report from audience measurement firm Nielsen says that GoDaddy saw the biggest traffic surge of any of the top 10 most watched advertisers during the Super Bowl.
Nielsen says the domain registrar’s traffic surged 41% compared to the week before the Super Bowl.
The next highest traffic surge for an internet-only company was HomeAway.com at 27%. Groupon only saw a 3% lift.
Ironically, both HomeAway and Groupon yanked their commercials after they ran and apologized for their content. Whereas Go Daddy always thrives on its controversy, it seems that (at least HomeAway) cowered into a corner.
But is short term web traffic the only success factor? Nielsen says Groupon’s commercial was one of the most “buzzed about” commercials, meaning it got a lot of chatter the week after the big game. Still, if that doesn’t translate into new sign ups or advertisers, that’s not very valuable.