Domain registrants look for security and price when selecting a domain registrar.
Domain registrars need to focus on security and price if they want to win your business, according to a survey of over 1,500 people in the domain name industry.
As usual, participants in Domain Name Wire’s annual survey said security was the most important factor when considering a domain name registrar. 31% picked it as the top factor and 20% selected it as second most important.
Price was runner up with 26% saying it is most important and 25% saying it is second most important.
The least important factor? How the company handles expiring domain names (e.g. if they auction them off, keep them for themselves, etc.). This makes sense given that domain name investors are less likely to neglect to renew a domain than the general public.
Here’s the rank order of factors cited by survey respondents:
3. Customer service
4. Account management tools
5. Value added services
6. Intra-registrar transfers
7. What they do with expired domains
More results from the 2011 Domain Name Wire Survey are here.