Live domain name auction starts this afternoon in Santa Monica and online.
A live domain name auction hosted by Moniker will take place Thursday afternoon at 4:30 PM PST at the Santa Monica Fairmont. Live bidding will also be available online.
The auction will have close to 100 premium domain names including the recently added Rates.com.
A handful of domains have already received “pre-bids” including Kiss.me and Love.me. The two domains have already hit their reserves of $10,000 each.
In a discussion with media Wednesday morning, Oversee.net CEO (parent company of Moniker) admitted that auctions have become more of a marketing opportunity than a sales event. Many sales of auction domains take place after the actual auction.
But with 14 domains priced over $500,000 it will only take a couple big sales to make the auction hit seven figures.