Companies can get premium domains if they host “meaningful content” on them.
As ICANN gets closer and closer to approving the .xxx top level domain name, ICM Registry is gearing up by launching its Founders Program.
Modeled after similar programs from other registries, the .XXX Founders Program allows qualified companies to get premium domain names if they agree to develop and promote them. The idea is to get actual web sites using the top level domain name to help ensure its success. (Founders must place “meaningful content” on the sites. I wonder what that means in the adult world.)
In addition to getting premium .xxx domain(s), founders will also get domain names that match the founder’s existing adult domain name portfolio without going through Sunrise or Landrush. Presumably this means the .xxx equivalent of .com’s.
This places some of the domain’s opponents in an interesting position. They can continue fighting the inevitable, or try to be a “founder” to secure their brands. Jumping from opponent to proponent might be tough to swallow, but might also be a smart move.
Sengi says
.xxx is the worst idea for adult entertainment. Fight it to the bitter end. DO NOT GIVE UP! Why? Cause no one wants this except ICM! Strange how this site would side with giving up adult entertainment freedom to .xxx.
roddy@bikinis says
The market will decide if a good idea or not , i wouldn’t sell the house to buy into it though