Boutiques.com is hard to spell, and there are plenty of typos of the generic domain.
Do you have trouble spelling the word “Boutiques”? You’re not the only one.
That’s one of the challenges with Google’s new Boutiques.com store. So the company is trying to buy up a handful of typos of the generic term.
For example, it bought botique.com from Frank Schilling’s Name Administration earlier this year. It also picked up butique.com and boutiqe.com.
But there are still many more typos the company doesn’t own.
Perhaps a bigger problem is that Google’s site is the plural version of the more often used “Boutique”. You’ll notice that the three generic typos mentioned in this story aren’t actually typos of Boutiques.com. They’re actually typos of the singular version. Incidentally, the singular Boutique.com is owned by Scott Day’s DigiMedia.