Boutiques.com is hard to spell, and there are plenty of typos of the generic domain.
Do you have trouble spelling the word “Boutiques”? You’re not the only one.
That’s one of the challenges with Google’s new Boutiques.com store. So the company is trying to buy up a handful of typos of the generic term.
For example, it bought botique.com from Frank Schilling’s Name Administration earlier this year. It also picked up butique.com and boutiqe.com.
But there are still many more typos the company doesn’t own.
Perhaps a bigger problem is that Google’s site is the plural version of the more often used “Boutique”. You’ll notice that the three generic typos mentioned in this story aren’t actually typos of Boutiques.com. They’re actually typos of the singular version. Incidentally, the singular Boutique.com is owned by Scott Day’s DigiMedia.
jp says
Lucky for Scott. This is one of those rare cases where the longer e holds out the more money he can get with seemingly no ceiling. No way they can take it in UDRP,even if the ads show ads for botique shops, even G boutique shops, why not? Especially if he uses a goggle feed right! Can google say you showed ads that created a confusion of google services when google is supplying the ads?
Good luck To Digimedia. Can wait to see the other side of this one.
On the negative side however I do think google has reached that point where they are doing too much, lost focus, etc… and I doubt their boutiques will be the end all be all of online shopping. Companies should always stick to what they do best.
Gnanes says
Scott should file a UDRP for those typo domains.