by Kevin Murphy
Go Daddy’s 2011 Super Bowl ad is going to have one big difference – it will advertise .co domains.
The registrar has made a deal with .CO Internet to share the cost of the big-money ad – exact terms have not been disclosed – in what will be the biggest marketing deal for .co to date.
The news broke last night at a rooftop party held by the .co registry in Cartagena, Colombia, following the first day of the ICANN public meeting here.
Go Daddy CEO Bob Parsons made an appearance at the party, albeit only in a pre-recorded video, to drop massive hints that a big Super Bowl-related deal was in the works.
On-site sources subsequently confirmed that the two companies have arranged to jointly advertise during the annual sporting event.
The announcement was followed by a fireworks display that lasted almost ten minutes, which might give you an idea of how important it is for .CO Internet.
The news is huge for .co’s legitimacy as a pseudo-gTLD, and will almost certainly lead to a big up-tick in domain registrations for the company.
Go Daddy’s annual Super Bowl commercials are one of the big reasons for the company’s success, and for the mainstream success of the domain name industry.
Kevin Murphy is a freelance journalist and author of Domain Incite. He will be reporting for Domain Name Wire from the ICANN meeting this week in Cartagena, Colombia.