Big domain purchase made sense for buyer.
It’s always interesting to get inside someone’s mind after they make a major domain name purchase. Earlier today HomeInsurance.com CEO Carlos Lagomarsino was kind enough to give me some insight into his $570,000 purchase of HomeownersInsurance.com, which was announced today.
Lagomarsino is obviously an expert in the home insurance arena with his HomeInsurance.com site. He purchased HomeInsurance.com back in 2007 for about $1 million. His experience made this purchase easier, although he still went above his budget of $500,000.
He used GoDaddy to help close the deal.
“I reached out to the owner via my contact Brad Larson at Godaddy.com,” said Lagomarsino. “Brad did a wonderful job of negotiating this sale for us and I am impressed with his and Godaddy’s professionalism.”
Lagomarsino believes HomeownersInsurance.com isn’t worth as much as HomeInsurance.com because there are considerably more searches for the latter. Still it should pay dividends.
“We are very excited about this purchase because we will end up putting it through the same process that took HomeInsurance.com to the number one spot on a Home Insurance search,” he explained. “We’ve learned quite a bit in developing HomeInsurance.com and we should be able to apply our learning very quickly and monetize this new site in record time.”
His company is still looking to buy domains, but only premium ones.
Congrats to both the buyer and seller.